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Advertising: Laying Your Cards on the Table
Successful marketing is not really measured in how many customers you were able to sell today. To be really able to say that you have a great marketing strategy is to be able to know that your customers were happy and satisfied with their purchase and that they were able to get their money's worth.
Five Common Online Advertising Mistakesby Tim Bossie
In a fast paced world in which we live in, marketing your website effectively can make or break your business. Marketing online is much different than in the 'real world' as there are so many more websites competing for the same visitor. You are now marketing globally instead of locally.
So, how do you go about grabbing people's attention and have them visit your site? Sadly, many online business owners often advertise in ways that actually frustrate the entire advertising process. The same mistakes are being make over and over again. It's not their fault though. These mistakes are very easy to do. Mostly because they are not automated. So many people want to take the quickest, easiest, and least time intensive ways of operating an online business. Unfortunately, that's why so many people are forced to give up.
Are you making any of these mistakes?
Thinking online advertising is unimportant.
Advertising your website might sound like that's a no-brainer, but many people just don't think that this is the most important part of their business. I work with people all the time who have never done much advertising because they didn't think they had to. They thought the search engines would do everything.
One of the reasons there isn't much emphasis on advertising is because a lot of people have a misconception that it has to be expensive. Effective and profitable advertising can be done cheaply.
Not targeting an audience
Online marketers want to reach everyone. The goal has been to get as many people to your site as you possibly can. If you can get thousands of people to your site, then some of them will probably buy from you. And effective marketing strategy is to target. There's a saying that says if you aim at nothing chances are that's exactly what you'll get.
Targeting is a narrow focus towards an audience of people who has the greatest chance of doing what you want. When you narrow your focus to a very specific type of buyer your conversion rates will skyrocket. You'll see a lot more profits and a lot less spent out in advertising.
Not being watchful of the needs of your audience
People's needs will change over time. If your product is for a weight gain product, keep watch over the newest products and what is working the best at the time. This is the product people will be looking for. If your advertising is tailored to inform people you have this product, they will buy from you.
If you are an affiliate for golfing products, then keep an eye out for what is the hottest trend in golf at the time. Are people looking for how to lengthen their drive or are more people looking for information on their short game. Always be watching the needs of your audience and then create your advertising accordingly.
Not connecting your business communication to visitor's needs
Is your website outdated? Do you still have the same information on it? When people go to your site are your articles, autoresponder courses, ebooks, and other informational products updated to reflect your visitor's needs?
Most importantly is your ezine always connected to the needs of your visitors?
Not following up on a regular basis
No matter what you do in your advertising campaign. If you fail to follow up on any sales, any ezine sign ups, any correspondence... your marketing will be very ineffective. Simply for the fact that you have to spend advertising dollars to reach that person again.
If you dedicate time to following up with people you have another avenue to build a relationship with each and every visitor. This is a very powerful advertising strategy that is sadly under-used.
Take a look at your advertising campaign. Are you making any of these mistakes? Can you see areas where you can improve upon? Are you trying to take the easy way out?
Your business is directly linked to your advertising effectiveness. Make it your priority today to concentrate on your advertising more and you'll see an increase in profits and a longer lasting business.
About the Author
Tim Bossie is the owner of Guaranteed-Ads.com and specializes in creating effective and profitable advertising campaigns for small businesses on a budget. He guarantees you more visitors and more sales with less spending. Check out his amazing services today.
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