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 Advertising: Laying Your Cards on the Table 

Successful marketing is not really measured in how many customers you were able to sell today. To be really able to say that you have a great marketing strategy is to be able to know that your customers were happy and satisfied with their purchase and that they were able to get their money's worth.

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BBC News - Business

BBC News - Business

HS2: Why do big government projects cost so much?

Wed, 12 Feb 2020 11:26:00 GMT

HS2 is far from alone when it comes to government projects that have gone over budget.


What will bank branches look like in the future?

Fri, 14 Feb 2020 12:17:04 GMT

UK banks are increasingly looking to overhaul their networks in the face of evolving customer behaviour.


Should your email say if you're he, she or they?

Wed, 19 Feb 2020 00:11:35 GMT

Firms are encouraging staff to make sharing which personal pronouns they use an everyday practice.


US retailer Forever 21 bought back from bankruptcy

Thu, 20 Feb 2020 06:40:00 GMT

Three new buyers want to help the fashion chain retain its US stores and expand overseas.


Blockchain: The revolution that hasn't quite happened

Tue, 11 Feb 2020 00:11:30 GMT

Blockchain was hyped as a secure and cheap way to store or retrieve data, but it is yet to take off.


Qantas warns coronavirus impact of as much as $99m

Thu, 20 Feb 2020 03:29:46 GMT

The warning comes as concerns grow over the impact of the outbreak on airlines and the global economy.


CEO Secrets: How Camelot boss got to the top

Wed, 19 Feb 2020 00:15:30 GMT

Nigel Railton, who is boss of Camelot UK, which runs the National Lottery, explains how he got there.


What's gone wrong at HSBC?

Wed, 19 Feb 2020 00:51:17 GMT

With about 35,000 jobs set to go at HSBC, BBC global trade correspondent Dharshini David looks at what has gone wrong for the banking giant.


Savage X Fenty: Why sex still sells in women's fashion

Fri, 14 Feb 2020 00:58:54 GMT

As brands come under fire for overly sexualised advertising, how do fashion businesses sell modern sex appeal to women?


MGM hack exposes personal data of 10.6 million guests

Thu, 20 Feb 2020 03:36:00 GMT

Celebrities including Justin Bieber were among those whose data was stolen, one report said.


Sinn Fein surge puts Irish economy in the spotlight

Thu, 20 Feb 2020 00:27:19 GMT

As the Irish parliament convenes to try to choose its new leader, concerns about inequality linger.


Airbus Defence and Space to cut more than 2,300 jobs

Wed, 19 Feb 2020 18:03:20 GMT

The space and defence business of Airbus said it will get rid of 357 roles in the UK out of nearly 4,000 staff.


Facebook boss faces 'blow-dried armpit' jibes

Thu, 20 Feb 2020 01:04:09 GMT

Mark Zuckerberg faced jibes on social media over a claim that he has staff blow-dry his armpits.


'Alternative milks are killing our dairy farms'

Thu, 20 Feb 2020 00:29:10 GMT

As Americans drink less cow's milk, US dairy farmers say they are struggling to get by.


Coronavirus: Will someone develop a vaccine?

Thu, 13 Feb 2020 00:00:31 GMT

Global pharmaceutical companies may not see enough profitability from developing a Covid-19 vaccine.


'I reinvented the hair tie from my uni halls'

Mon, 17 Feb 2020 00:25:07 GMT

Sophie Trelles-Tvede is the boss of Invisibobble, which is now sold in more than 70 countries.


Are economically inactive people the answer to staff shortages?

Wed, 19 Feb 2020 12:47:06 GMT

Priti Patel says businesses should train the 8.5 million economically inactive people. But only two million of them want a job.


The clever glass box that reshaped the world

Wed, 12 Feb 2020 00:53:45 GMT

Wardian cases safely took plants across the world, revolutionising agriculture, politics and trade.


Boeing could lose state tax break amid tariff fight

Wed, 19 Feb 2020 22:23:55 GMT

Lawmakers in Washington state say they want to avoid a trans-Atlantic tariff war.


'My job went abroad because of globalisation'

Thu, 20 Feb 2020 00:12:52 GMT

New trade deals have re-opened the debate on how to rescue people's careers if their jobs go abroad.


BBC Money: Romance on a budget

Fri, 14 Feb 2020 20:10:50 GMT

BBC Money asks about romance on a budget


Crossing Divides: How to cope when your boss is younger than you

Mon, 17 Feb 2020 00:04:58 GMT

Theo is nearly a third of the age of his colleague Charlie - and he manages her. The pair explain how they make the relationship work.


No-fault evictions: 'Our lives are falling apart'

Thu, 20 Feb 2020 00:02:41 GMT

Becky Palmer and her family were given two months to leave a home they had rented for 12 years.


Pregnant actresses: 'We're not treated like people'

Fri, 14 Feb 2020 22:37:27 GMT

The way some actresses are treated is straight out of "the dark ages", says the Equality Commission.


A vet in your pocket: New ways to help ill pets

Fri, 14 Feb 2020 00:44:24 GMT

New video services allow pet owners to get expert advice 24/7, but they still have limitations.


Why your new work colleague could be a robot

Tue, 18 Feb 2020 00:01:58 GMT

Better sight, better hands and more intelligence are allowing robots to take on more and more jobs.


The Wet'suwet'en conflict disrupting Canada's rail system

Wed, 19 Feb 2020 17:55:00 GMT

PM Justin Trudeau is under growing pressure to solve a conflict over a pipeline as trains sit idle.


Ransomware-hit US gas pipeline shut for two days

Wed, 19 Feb 2020 17:45:49 GMT

The entire pipeline was closed after the cyber-security incident.


My Money: 'My husband and I have 90 minutes together each week'

Thu, 20 Feb 2020 00:25:19 GMT

As part of a new BBC blog series, Maura Hannon from Switzerland shares what she spent her money on this week.


New polymer 20 featuring painter Turner enters circulation

Thu, 20 Feb 2020 00:04:17 GMT

A new polymer 20 banknote featuring artist JMW Turner starts to appear in ATMs on Thursday.


Crossing Divides: The 'youngsters' gaining respect at work

Mon, 17 Feb 2020 00:04:39 GMT

A demand for social media skills is bringing younger people into the workplace, but this can create friction.


China economy: Why it matters to you

Wed, 19 Feb 2020 00:14:14 GMT

As China struggles to cope with the ongoing coronavirus outbreak, we look at the scale and importance of it's financial might.


Lloyds pays 2.5bn to deal with final PPI claims

Thu, 20 Feb 2020 08:44:32 GMT

The bill weighed on the bank's profits, but is close to drawing a line under the mis-selling saga.


Brexit complicates EU budget plans

Thu, 20 Feb 2020 01:13:21 GMT

Leaders are meeting this week to discuss budget plans in challenging discussions.


Global fashion industry facing a 'nightmare'

Fri, 14 Feb 2020 22:34:47 GMT

The coronavirus outbreak will have a severe impact on the fashion industry in the first half of 2020.




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