Successful marketing is not really measured in how many customers you were able to sell today. To be really able to say that you have a great marketing strategy is to be able to know that your customers were happy and satisfied with their purchase and that they were able to get their money's worth.

[Read more]

WSJ.com: Small-Business Financing

Small-Business Financing

Goldman, Buffett Aid Small Business

Wed, 18 Nov 2009 13:10:34 EST

Goldman Sachs said it is launching a $500 million small-business assistance program that includes an advisory panel with billionaire investor Warren Buffett.

Can You Afford to Hire?

Fri, 14 Aug 2009 09:59:13 EDT

If the recent jobs report is any indication, the economy may be on its way up. But before you start hiring new workers, run the numbers to see if you can afford it.

Starting on a Shoestring

Thu, 16 Jul 2009 15:18:22 EDT

It’s tougher than ever for would-be entrepreneurs to raise capital. Luckily, it’s also getting much easier to start a company on a small budget.

Funding Your Social Venture

Wed, 17 Sep 2008 19:16:00 EDT

It's tough for any business to find funding. But social ventures can tap unique sources.

Innovative Ways to Reel in Cash

Tue, 30 Jun 2009 10:15:21 EDT

As the credit crunch makes raising financing more difficult, small business owners finding creative ways of raising extra cash.

The Double Whammy of Bankruptcies

Mon, 28 Sep 2009 13:17:13 EDT

Bankruptcy is an ordeal for executives at any business. But entrepreneurs' personal assets are in jeopardy along with their business.

Entrepreneurs Get Creative for Funding

Wed, 14 Oct 2009 23:53:46 EDT

With venture capital scarce, small-business owners find alternative financing.

Small Businesses Could Face New Credit Squeeze

Sun, 01 Nov 2009 22:07:45 EST

Business owners could face a new credit squeeze as early as next month, as two popular stimulus provisions expire before Obama's small-business lending plan ramps up.