Successful marketing is not really measured in how many customers you were able to sell today. To be really able to say that you have a great marketing strategy is to be able to know that your customers were happy and satisfied with their purchase and that they were able to get their money's worth.

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WSJ.com: Money

Money

Cliffs Stands to Profit From Emerging-Markets Building Boom

Mon, 06 Feb 2012 09:38:52 EST

The company has been expanding its mining operations into eastern Canada, western Australia and Brazil, and its push outside the U.S. could help its shares climb as high as $115.

Fees on Prepaid Debit Cards Add Up

Mon, 06 Feb 2012 09:37:06 EST

Prepaid debit cards are being pitched as a way to avoid the growing number of bank fees. But these products have costs of their own, including monthly service, ATM and refilling fees.

Trust Me, I'm a Fund Manager

Thu, 02 Feb 2012 11:12:53 EST

Financial firms are rolling out a bevy of mutual funds that let their managers invest in pretty much anything. Should investors give them the reins?

Goodbye to Market Timing

Sun, 05 Feb 2012 17:05:12 EST

Mixing It Up: The father-and-son team behind Merriman Inc. were once big proponents of market timing. No more. Here the firm shares a model buy-and-hold portfolio.

Money Moves to Make Now, Not at the End of the Year

Mon, 06 Feb 2012 09:37:44 EST

Contrary to conventional wisdom, there are some regular money moves that are better done at the beginning of the year rather than the end.

An Annuity Can Still Make Sense

Mon, 06 Feb 2012 09:36:01 EST

Despite the current ultralow rates, immediate annuities can still be a good option for retirees who need guaranteed income right now.

Risk-Parity Funds Redefine 'Balance'

Sun, 05 Feb 2012 17:05:05 EST

A new group of allocation funds are based on the view that there is something fundamentally wrong with the classic 60-40 stocks-to-bonds mix.

Dividend Stocks Aren't the New Bonds

Mon, 06 Feb 2012 22:51:43 EST

You can get generous yields…but also considerable risk. Consider using stocks as just one element in a diversified income portfolio.

10 Things Start-Ups Won't Tell You

Mon, 06 Feb 2012 08:53:17 EST

We reveal some secrets of the American Dream.

How to Strike It Big in the New Energy Boom

Mon, 06 Feb 2012 09:35:24 EST

New profits and investment opportunities are coming from the surge in U.S. gas and oil production. 'America on the verge of near self-sufficiency.'

Professor's Advice: It's Best to Be Bored

Mon, 06 Feb 2012 01:55:19 EST

David Snowball, creator of the Mutual Fund Observer website, says exciting investments can be hazardous. Among mutual funds, he suggests promising new offerings and overlooked gems.

The Scramble for Catchy ETF Tickers

Mon, 06 Feb 2012 12:48:50 EST

With many tickers already taken and others reserved for future products, finding a symbol that's both available and memorable isn't as easy as it sounds.

Gen Y Invests More Than It Thinks

Mon, 06 Feb 2012 09:40:06 EST

18-to-30-year-olds say they don't feel comfortable about stocks, but that bears little resemblance to how they actually invest.

Hospital Observations Can Get Costly for Medicare Recipients

Mon, 06 Feb 2012 10:37:26 EST

Observation care is billed as outpatient care, leaving Medicare beneficiaries with higher out-of-pocket expenses.

Bill Gross...and Fund Fees

Sun, 05 Feb 2012 17:05:07 EST

Fund Fiend: Other firms are likely to feel pressure to follow Pimco into low-cost ETFs.

What to Do With 529-Plan Leftovers

Sun, 05 Feb 2012 17:05:10 EST

If you haven't used all the money in your college savings plan, don't just cash it in. You have other options.

Years Late, Trillions of Dollars Short

Mon, 06 Feb 2012 09:38:16 EST

The president has rolled out another government program to help homeowners hit by falling home prices, but there's little reason to think this plan will enjoy much more success than the previous ones.

Facebook, Dead or Alive

Mon, 06 Feb 2012 13:45:22 EST

Supply and demand for Facebook stock will ensure IPO madness. The 2012 IPO market, otherwise, will be just another yawner, writes Al's Emporium.

Are Bank Stocks 'Responsible'?

Sun, 05 Feb 2012 17:05:04 EST

The Occupy movement would shun the biggest financial institutions. Few of the 'socially responsible' funds do that.

Ways to Bet on a Rebound in Europe

Sun, 05 Feb 2012 17:05:08 EST

The outlook is cloudy, but stocks look fairly cheap. One option: index ETFs dominated by multinationals.